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Did you know that approximately 68% of online experiences start with a search engine? That is why it is crucial to prioritize SEO when creating content if you want your content to be discoverable by your target audience. To ensure your content is in the right place at the right time, it is essential to keep SEO in mind throughout every stage of the content creation process.Search engine optimization (SEO) is a marketing strategy that aims to boost the visibility and organic reach of your content. By implementing SEO best practices, you can ensure that your content is discovered by the right audience, and it also appears at the top of search engine results pages. In this way, your content will have a better possibility of being seen by your target audience, thereby ensuring higher customer engagement towards your content.
Keywords and keyword research are the first and foremost things that are to be considered while doing search engine optimization. Both things are helpful in boosting your search engine rankings. There are other factors that impact the rankings of your website on SERPs. These include website security, accessibility, and loading speed, as well as ensuring that your content is mobile-friendly and that you have both internal and external links. By optimizing these ranking factors along with your keywords, you can boost your chances of ranking higher in search engine results and reaching your target audience.
Are you wondering how you can prioritize SEO keywords for your quality content creation? This blog helps you identify and prioritize the most effective keywords for your content with the help of some valuable tips and strategies. By implementing these tips, you can create content that is optimized for search engines and attracts your target audience.
How to Find Keywords for Prioritization
Google Search Console
Google Search Console is a free tool provided by Google that enables website owners to monitor, maintain, and optimize their website’s presence in Google search results. This provides valuable insights into how Google crawls and indexes a website, identifies technical issues that could negatively impact its ranking, and helps webmasters optimize their content for search engines. Some of the key features of Google Search Console include search analytics, sitemaps, URL inspection, and security issues alerts. It is a crucial tool for business owners looking to improve their website’s visibility and search engine ranking.
In order to find keywords for prioritization, you need to navigate to the “Search Results” section on the left-hand menu of Google Search Console. Click on “Average Position”, which is highlighted in orange, and you will see the keywords that are already ranked on your website. It is also a good idea to filter the keywords by country by clicking the plus sign above the graph and selecting the country you are most interested in ranking your content. This will show you the average position of all the keywords that your website is ranking for in your target country, giving you valuable insights into your current SEO performance.
Competitor Analysis
Conducting a competitor analysis is a valuable way to determine keywords that your competitors are using in their content for ranking. There are various SEO tools that provide insights into potential search volume, traffic, and search intent, helping you identify opportunities to improve your own SEO strategy.
One significant advantage of researching competitor keywords is that you can start to show up in the search engine results pages (SERPs) where they are already ranking, allowing you to capture some of their traffic. Additionally, by covering the same keywords and content as your competitors, you can demonstrate experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) to Google, indicating that your website is just as valuable as your competitors.
Customer Research
One of the most effective means to determine valuable keywords is by conducting customer research. By engaging with your target customers, you can gain insights into their interests, needs, and pain points, as well as the specific words and phrases they use when searching for the content.
To conduct customer research, you need to reach out to your existing customers and prospective buyers directly. Alternatively, you could speak with sales, customer support, or customer success managers who interact with customers on a regular basis. By identifying the language and terminology that your target audience uses, you can be confident that these same keywords are being entered into search engines like Google.
By leveraging customer research to inform your keyword strategy, you can create more targeted and effective content that resembles your target audience, ultimately driving more traffic to your site and improving your overall SEO performance.
What are the Tips for Prioritizing SEO Keywords?
Paid Ads
Paid ads data prove to be crucial for SEO keyword research. By analyzing the list of converting keywords from a website’s paid ads, you can determine valuable information about which keywords are likely to be effective for search engine optimization.
While not every keyword that is being targeted in ads will necessarily rank organically, there are some keywords that have the potential to drive both paid and organic traffic. As long as these keywords align with your overall business and marketing goals, it can become essential to prioritize them for your SEO strategy. Another benefit of using paid ads for keyword research is that you can test the conversion rate of different keywords by bidding on them. This can help you to identify which keywords are most likely to drive conversions and ROI for your business, ultimately informing your SEO keyword prioritization strategy.
Google Keyword Planner
Even if you are not currently running ads, you can still make use of Google Keyword Planner, a free tool designed for advertising purposes, to help with your SEO keyword research.
Google Keyword Planner offers valuable insights into keyword research with data including:
1 . It displays the average monthly search volume for the keyword (exact searches if ads are running).
2. The level of competition is shown, indicating how difficult it is to gain visibility with ads for this particular keyword.
3. The bid range shows how much advertisers are willing to pay for the keyword, giving you an idea of its value.
You can use this data to help prioritize which keywords to target in your content creation efforts.
If a keyword has high competition, it means that many people are bidding on it, and businesses need to prioritize such keywords that give a return on investment. Therefore, high competition is an indicator that a keyword is making a return on investment. If you can rank organically for the same keyword, there is a good possibility that it will also generate revenue for your site.
Giving Priority to Conversion Keywords and Money Pages
The main aim of SEO is to attract a target audience to your website who are likely to be interested in your service or product. To achieve this, you need to increase the visibility of pages that are crucial for conversion. These pages can be anything that drives web traffic into your marketing funnel, such as a sales page, email sign-up form or download page. Your SEO strategy should focus on strengthening these high-value pages to speed up the marketing process.
SEO can attract different types of users to a website who may be at various stages of the marketing funnel. For example, the awareness stage or top-funnel users may be brought to the site through SEO, even though they are unlikely to convert into potential customers. However, these users are still valuable because they can be nurtured through other means, such as email if they sign up. On the other hand, SEO can also bring in bottom-funnel traffic or conversion traffic if the important money pages rank high on the first page. These users are ready to buy the products, and it is crucial to identify which pages are converting so that a targeted SEO content strategy can be developed to help these pages rank higher.
Search Volume
The top-funnel keywords with high search volumes bring traffic to your site, while the lower search-volume keywords belong to the bottom funnel and bring in conversion traffic. You can find bottom-funnel keywords in your ads accounts since their conversion rate is better than top-funnel keywords.
It is easy to get distracted by higher search volume keywords, but you must keep in mind that your ultimate goal is to generate revenue and conversions, not just traffic. Therefore, you need to prioritize keywords that drive conversions rather than just traffic.
Keyword Difficulty
When considering which keywords to target, it is imperative to look at their difficulty scores. This metric, like the competition rating in Google Keyword Planner, indicates how challenging it may be to rank for a particular keyword.
If you are running a new site, ranking for highly competitive seed keywords may take time. In such scenarios, it may be better to focus on longer-tail keywords first. Even if some of your chosen keywords do not position on the first page of Google immediately, creating content around those topics can help build E-E-A-T in your niche.
This approach will benefit your site’s overall SEO in the long term, even if some of the content does not rank immediately. You can also promote the content written on your website through other marketing channels for higher visibility.
The Key to Measuring and Improving Your Strategy for SEO Success
When creating content, it’s essential to prioritize SEO keywords as this helps to attract the right audience and improve search engine rankings. There are several SEO best practices that businesses should consider, such as conducting thorough keyword research, ensuring website security and accessibility, optimizing loading speed, and making sure the content is mobile-friendly. By implementing tips and strategies for prioritizing SEO keywords, businesses can create quality content that resembles their target audience. This ensures you drive high traffic to your website. Due to this, your SEO performance also gets improves.