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If you own a business, a social media creator, or anyone looking to improve online presence in India, you may have heard that the Google November Core Update 2024 has landed. In simple words, it is big news for you if you rely on organic traffic for business growth. Whether you have realized changes in the performance of your website or simply want to be prepared and ahead of the curve. In this blog, you will learn how the latest Google algorithm update might impact your rankings and what’s next.
This blog breaks down six important takeaways from millions of searches to help you understand the Google November Core Update and why it matters for your business. You will go through the explanation of how partnering with a digital agency may be the best way to navigate through changes.
1. Content Quality Now Matters More Than Ever
The key takeaway from the Google November Core Update is that it has positioned quality content as a gold standard. The algorithms of Google are getting smart and knowing what is helpful to the user versus what is just useful in terms of what serves them. In other words, keyword-filled pages are not enough; Google algorithm updates 2024 have focused more on content that generally answers questions and meets the intent of the user.
If it has good information, is well-researched, and does answer questions that are asked by your target audience, then you will likely see results. But if the content you put out lacks this depth or you wrote it for its SEO value only, then you may see your rankings plummet.
For instance, let’s say you are running a restaurant in Mumbai and all that your website talks about is “best food in Mumbai,” then that content should be far more than a list of dishes. Value can be provided by talking about local ingredients, their nutrient benefits, and the distinct food experiences one can have. The more mass and helpful your content is, the better it will be.
2. E-A-T Still Dominates
One of the big takeaways of the new Google core update is that E-A-T still rules: expertise, authoritativeness, and trustworthiness. Google just doesn’t want information it ranks to be something that should be dodged at all costs. This, of course, might be even truer for industries where the difference between bad and good is life or death. That includes health, finance, or any legal content.
When your website has demonstration authority in your niche, Google will reward it by ranking the pages higher. So, whether it’s a tech blog or an Indian health services website, it is very important to show and link expert-level knowledge with credible sources.
If your content is authored by specialists in the field, it will naturally have more trust in the eyes of Google. For instance, if you’re offering advice on financial planning, showing that your content is written or reviewed by certified financial planners adds credibility and trust, which Google highly values.
3. Mobile Optimization is Non-Negotiable
It has become all the more important to have a mobile-friendly website with the Google November Core Update. The search engine favours mobile-first indexing, meaning that the search engine would first use your site’s mobile version for indexing and ranking. This is why this updated version strengthens the notion that most internet browsing is now being done from the phone and that Google needs websites optimized more for the mobile kind of user.
Mobile is also an essential component of SEO; if your site isn’t mobile-friendly, watch it drop in rankings. For instance, if your site design collapses on a phone or loads too slowly, then users are going to bounce and Google will know. However, since most internet traffic today comes from mobile, an Indian business needs to target mobile users.
Make sure that your website can be viewed responsive, loads fast, and provides users with a smooth experience for mobile devices. All those factors are taken into account by Google, as they rank websites. This is one area you certainly should not ignore.
4. Google is Cracking Down on Clickbait
If you’ve ever used a clickbait headline like “This Will Change Your Life!” or “You Won’t Believe What Happens Next!” to grab attention, it’s time to rethink that strategy. The Google November Core Update focuses on showing users content that is genuinely helpful and transparent. Google is becoming increasingly adept at recognizing misleading headlines that don’t deliver what they promise.
For example, if your title article appears to promise something, but the content fails to do so, Google might penalize the page in rank. Your content needs to be clear and accurate and deliver on promises when you want to rank well. Being authentic and adding real value to your readers’ lives would be doable.
Instead of clickbait, make titles that are clear, informative, and compelling enough while reflecting the true content of your page. This serves Google’s algorithm but also builds trust with your audience, which is very important for long-term success.
5. The user experience comes first
In 2024, Google’s algorithm is mostly UX. That is, the more a website offers and makes easy, the more opportunity it will have for ranking positions. That means your website will not only be intuitive but also fast and fluidly content-sorted with intuitive design.
If your visitors cannot find what they are looking for on your site, or quickly exit from your site because the page is taking too long to load, Google will know it. In general, websites with a better user experience tend to have lower bounce rates and more engagement-a direct reflection of parameters Google takes into account when ranking a website.
That is very much relevant to Indian businesses as users demand high-speed websites and uncluttered navigation. So, if you are operating an e-commerce site, a congested check-out process may scare off the customers and will lower your rankings.
Enhance your UX: Make it fast loading so that navigation is easy with useful content that answers the questions of the users.
6. Hire a Digital Agency to Stay Ahead of the Game
Indeed, with all these changes and the fresh insight and understanding from this Google November Core Update, it’s very challenging to stay ahead of the curve, more so if one is to juggle multiple responsibilities as a business person or a content creator. That’s where a digital agency can make a difference.
A digital agency specializes in SEO, content strategy, website optimization, and everything else that goes into deciding the rankings on search. They are keeping you in the up-to-date loop of the latest Google algorithm update, and they’ll help you adjust your website to meet the new expectations Google sets out. Agencies mean your website will be optimized for mobile, great user experience, and unique, authoritative content.
Other than this, agencies can support the monitoring of the performance of your website while making data-driven decisions that will surely improve your rankings and check the consistency of your content with Google’s guidelines.
Why Hire a Digital Agency Now?
- Expertise: A digital agency has an in-depth understanding of all new updates on Google core updates and knows how to apply real SEO strategies that work.
- Time-Saving: You will be letting an agency handle your SEO and content, therefore saving more time for the other aspects of the business.
- Efficiency Enhancement: Agencies will use analytical tools to track your website’s performance, and, they can guide you to make data-driven decisions towards increasing traffic and rankings.
- Competitive Advantage: By partnering with an agency, your website remains well ahead of the rest, as agencies keep your website caught up to any updates that Google makes.
Conclusion
The latest Google Core Update brings different changes in ranking. Today, there’s more attention on the quality of content, mobile-friendliness, and experience when users visit a website. And if you do not pay attention to these features, it will lag behind the competition in respect, and your superior ranks will truly dwindle. However, with these updates, it can be very stressful for those who are busy entrepreneurs or some form of social media influencer.
Not to worry if you are busy and do not have expertise in this field, you can hire a digital marketing agency “Satnamwetach” which helps your business to grow. Experienced team utilise the power of Google Core updates and achieves the objective of your brand by enhancing the rank on Google.